European rugby leadership is working toward an October tournament start following the current December commencement. The proposed change addresses feedback from coaching staff and club management preferring launches ahead of November international obligations.
Though contractual frameworks technically preserve the existing structure until 2030, growing consensus indicates modifications may prove beneficial. Commencing earlier would allow clubs to field strongest lineups before autumn international duty, potentially generating enhanced fan engagement during opening phases.
Tournament administrators have defended the 24-participant, four-group format despite criticism. They cite remarkable growth indicators, including television viewership doubling across six years and venue attendance climbing by 50 percent to approximately 1.5 million during that timeframe.
Chief executive Jacques Raynaud confronted controversies including team rotation for difficult away fixtures, logistical challenges with South African involvement, and advancement scenarios allowing teams with minimal victories to reach knockout stages. However, he argues the format maintains competitive tension while generating robust revenue from broadcasters, sponsors, and municipalities.
Strategic planning encompasses whether to schedule consecutive October weekends or adopt distributed approaches with single rounds in October and December. Raynaud emphasized consistency to prevent supporter confusion during World Cup cycles. Proposed improvements include expanding windows between playoff rounds to facilitate ticket sales and fan travel arrangements.